Data & analytics

 We help you realize tremendous potential by analyzing your sales or employee data, looking for both positive and negative trends and then developing relevant and actionable insights and reward-based strategies. Whether the data pertains to customers, channel partners or employees you’ll understand much more about your customers’ purchasing behavior, your channel partners’ sales behavior and/or your employees’ performance behavior. This new knowledge leads to actionable strategies that drive sales growth and/or promote better employee engagement, performance and retention.

Using Recount's proprietary suite of data-driven analytical tools, we start by reviewing your pre-program historical data. And once your B2B rewards program is in place we’ll constantly measure how the program participants have been influenced to purchase or sell your brands, products or services. Or in the case of employee incentive programs, to work more productively. All this data is gathered, organized and presented to you via reports and dashboards by our experts. Together we’ll use this information to help shape your ongoing reward program strategies and plans.

Our Data and Analytics team provides analysis and reporting on virtually any metric you can imagine. These are some of the most popular analyses and insights:

• Participant value – who are the most valuable participants in your reward program; who has the greatest potential for increased performance in the future; what behavior makes these participants your ‘best’. If your reward earners are customers or channel partners, this means delving into their purchasing/selling behavior – things like what do they buy/sell, when, how often, with/without what other products etc.
• Performance behavior – if your participants are customers/partners, we’ll investigate who’s purchases/sales are growing vs. previous periods and why; what’s often bought/sold together (category, brand, product, SKU); and who hasn’t bought/sold products that are typically purchased/sold together. If your program participants are employees, we’ll look into key aspects of their performance.
• Participant attrition – whether your reward earners are customers, channel partners or employees, we’ll identify those who’s cadence of activity with you is slowing or has even possibly stopped, suggesting their loyalty to your company is at risk.

Our Data and Analytics services team will work with you to create various analyses that will generate insight about the participants in your reward program. That insight will help you identify actionable strategies that will increase more spending from your customers, more sales from your channel partners and on-point performance from employees. Here are some cornerstone strategies as examples.

Data analytics and the insights they create will help you keep your existing customers and channel partners loyal – especially your most valuable ones.

Typically, your best customers and channel partners represent the top 20%-30% of your accounts/partners. Through data analytics, you’ll understand the transactional behavior that makes them so valuable. This insight will help you devise and implement actions that maintain their engagement and even further boost their value to you where possible.

Using your insight about ‘best’ customers and their behavior, you can now attempt to positively influence the bulk of your customers to adopt similar behaviors. Through directed tactical offers, you can motivate your participants to behave in ways that mimic your most valuable customers and channel partners.

Insight derived from data analysis can help identify specific, actionable opportunities to improve your business. Data analysis will highlight potential strategies for specific reward earners and enable you to communicate and influence them on an individual, personalized level.

Data from each customer is at the heart of personalized marketing programs (i.e., promotions that encourage customers to exhibit the desired behavior). You need to know if your programs worked. Did they provide enough incentive for that desired purchase/sales/ performance behavior to happen? Data analysis is fundamental to both creating customized marketing activity and evaluating their performance.

Each customer, channel partner and employee is different, with unique needs and wants. The more you recognize, understand and act upon each of your targets' behaviors, the greater their level of engagement with you, your brands and your marketing programming. Personalizing the  experience is key to building a strong relationship with you. 

In a world beset by cyber-crimes, data security is imperative. Recount  is your trusted partner. Your data is your data, and we use it only to evaluate your initiatives. We offer best in class security processes to ensure its security and integrity. Electronic data is protected by technological means, such as firewalls, access controls and encryption. 

Most companies have access to masses of historical data but often lack an action plan to use it to effectively drive business results. Sometimes those companies lack the internal analytical tools and resources to sift through the data to identify insights, trends, gaps and opportunities. Often, they don’t have the experience to derive key learnings or the time to action it.

Developing the skills to use them requires experience in the field, and they are essential for the success of your business.

Recount has a seasoned data analytics team who will place your insights and results in context. We will enable you to leverage your data, discover knowledge and identify opportunities.